Welcome to the Yeo & Yeo brand experience.
Our Purpose
It’s our goal with our clients. With our communities. With our impact. And with each other. Let’s thrive, together.
Our Identity
We resolve complexity through simplicity with an elegant, yet sophisticated shape.
The interconnected “Y”s represent togetherness and continuity.
When read diagonally, there is an “L” and a “T,” which subtly brings forth the “Let’s Thrive” sentiment.
The connected line represents a path: the journey we take alongside our clients.
Our Brand Statement
Yeo & Yeo is a business success partner using the power of listening, perspective, and connected purpose to help our clients, communities, and colleagues thrive.
Our Taglines
Our family of companies
Our Brand Values
How we present ourselves to the world.
Empathy
We listen intently and respond authentically. We hear our clients’ goals and anxieties, and alleviate them through knowledge, experience, and kindness. We are a relationship company that loves to see our clients thrive.
Possibility
We want our clients to focus on their success, on their next steps, and on their purpose. Through knowledge, expertise, and the perspective of 100+ years of experience, we are a catalyst and confidant to help them get there.
Agility
Like all in our industry, we have a litany of services. What sets us apart is our ability to adapt perfectly to the size, scope, and needs of our clients. The right expertise for our clients’ exacting situations.
Enthusiasm
We love this stuff. Our knowledge exists to help unleash our clients’ potential. Our experience provides perspective and pathways. Our growth stems from creating new possibilities for our clients, our people, and communities. Our enthusiasm for helping is both powerful and undeniable.
Our Brand Personality
How we present ourselves to the world.
Optimistic
Our clients have stresses, challenges, and uncertainties. Our brand must acknowledge and respond through clarity, optimism, and certainty.
Our brand is a catalyst for optimism.
Smart
Most brands in our industry drown customers/potential customers in knowledge, technical content, and jargon. Their complexity is supposed to inspire confidence, but it potentially creates more noise and stress. Smart speaks less. Smart listens more. Smart has no clutter.
Our brand must show unquestionable expertise, but through a lens of clarity and simplicity.
Easy
Our work is complex and challenging, but our clients love how simple we make it for them. We bask in ever-changing rules, regulations, and requirements. We demystify, simplify, and help remove obstacles in our clients’ paths.
Our brand must show our love of our work. We are easy and fun to work with so our clients can move forward.
Genuine
We are born of relationships. Our brand must highlight our extremely human approach. Let’s dare to be approachable. Let’s strive to be conversational.
Our brand must embrace our authentic, personal, and genuine approach.
Our Brand Look & Feel
Authenticity and storytelling. In our photography. Showing diversity of people, places, and situations.
In our natural, approachable colors.
CMYK 99, 31, 34, 90
RGB 7, 39, 45
Hex #07272D
CMYK 89, 25, 38, 54
RGB 13, 82, 87
Hex #0D5257
CMYK 68, 23, 28, 14
RGB 79, 134, 142
Hex #4F868E
CMYK 42, 11, 16, 0
RGB 148, 183, 187
Hex #94B7BB
CMYK 0, 3, 5, 5
RGB 242, 235, 231
Hex #F2EBE7
CMYK 1, 18, 31, 0
RGB 237, 200, 163
Hex #EDC8A3
CMYK 0, 62, 97, 0
RGB 232, 119, 34
Hex #E87722
CMYK 0, 82, 82, 0
RGB 224, 79, 57
Hex #E04F39
In our advertising, our social media, and beyond.
Help us thrive.
Follow us